Think different.

August 27, 2006


看到一篇友站的發表文章

又勾起了我對Apple_Think Different系列廣告的深刻印象

這是一系列發表於上個世紀末的電視及平面廣告

而"Think Different"也從那時開始成了象徵Apple品牌精神的一句強而有力的宣言

更巧妙地回應了IBM長期使用的slogan..."Think"

雖然Apple在2002年之後就不再使用這個slogan

但現在每每看到Apple的平面或電視廣告

我都會想像在最後一幕出現一個彩色蘋果圖樣和Think different.的字樣...









Here's to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules

And they have no respect for the status quo.

You can praise them, disagree with them, quote them,

disbelieve them, glorify or vilify them.

About the only thing that you can't do is ignore them.

Because they change things.

They invent. They imagine. They heal.

They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?

Or sit in silence and hear a song that's never been written?

Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some may see them as the crazy ones, we see genius.



Because the ones who are crazy enough to think that they can change the world,

are the ones who do.



















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